Tears of the Kingdom, the latest title in the hit franchise from Kyoto-based console maker Nintendo, Chinese fans once again flooded the screens with “ah?” to express their surprised excitement.\n\nBilibili, which initially gained popularity as an anime streaming site after its founding in 2009, has evolved into one of China’s largest video platforms by targeting Millennials and Gen Z users. Its popularity with younger users has made Bilibili a trendsetter in internet slang. The company began publicizing the most popular bullet comments of the year in 2017. Last year’s top comment was “youya,” meaning “elegant” or “graceful,” which is used as a compliment during impressive moments in videos.\n\nNike’s sales outlook cut and Bilibili’s announcement of “ah?” as the word of the year for 2023 are making headlines today.’
‘Nike Cuts Sales Outlook, Impacting Wall Street and Trending Tickers\n\nNike (NKE) shares are experiencing a decline this morning after the retailer announced a cut in its full-year sales outlook. The company also revealed plans to reduce costs by $2 billion over the next three years. As a Dow component, Nike’s decline could have a significant impact on Wall Street, which is currently looking for an eighth-straight week in the green. Yahoo Finance’s trending tickers for the day include Occidental Petroleum (OXY), Alibaba (BABA), and Bilibili (BILI).\n\nThe company’s guests for the day include Bernstein Senior Analyst Aneesha Sherman at 9 a.m. ET, Needham Senior Analyst John Todaro at 9:40 a.m. ET, Economic Cycle Research Institute Co-Founder Lakshman Achuthan at 10 a.m. ET, and Brightcove CEO Marc DeBevoise at 10:40 a.m. ET.\n\nChinese video streaming platform Bilibili has announced its word of the year for 2023, and it is a single-character question of shock: “Ah?” The word, written simply as “a” in pinyin, was used as an interrogative clause 13.2 million times on the platform this year, appearing in Bilibili’s famous “bullet comments” that stream horizontally across videos as viewers watch. The Shanghai-based company declared “ah?” as the “most representative bullet comment” of 2023 in a post on its official WeChat account on Friday.\n\nBilibili, a popular platform among young users, has evolved into one of China’s largest video platforms. The platform saw a 14% increase in daily active users in the third quarter, reaching 102.8 million, according to its latest financial report. Going public on the Nasdaq in 2018, Bilibili has yet to turn a profit and has focused on cost-saving measures this year.\n\nThe word “ah” is often used in Chinese to express feelings of excitement, surprise, or disbelief. When used as a question, it roughly translates to “Huh?” Bilibili’s prime demographic of young users often use it in response to videos showcasing unique skills or major scientific and technological breakthroughs, according to the company.\n\nBullet comments originated in Japan but became popular in China after Bilibili adopted the style. Other domestic video platforms, including Baidu’s iQiyi and Tencent Video, have also followed suit. The topics of the hottest videos where the term appeared span a wide range of areas, such as cutting-edge technology, video games, and traditional Chinese culture.\n\nWhen China’s state-owned nuclear power corporation announced in August that it had achieved a milestone in its quest to create an “artificial sun” powered by nuclear fusion, comments on a related video published on China Central Television’s military channel on Bilibili were filled with the term. The two-minute video has nearly 1 million views and 70,000 likes.\n\nIn March, when video game reviewer IGN released a gameplay trailer for The Legend of Zelda: Tears of the Kingdom, the latest title in the hit franchise from Kyoto-based console maker Nintendo, Chinese fans once again flooded the screens with “ah?” to express their surprised excitement.\n\nBilibili, which initially gained popularity as an anime streaming site after its founding in 2009, has evolved into one of China’s largest video platforms by targeting Millennials and Gen Z users. Its popularity with younger users has made Bilibili a trendsetter in internet slang. The company began publicizing the most popular bullet comments of the year in 2017. Last year’s top comment was “youya,” meaning “elegant” or “graceful,” which is used as a compliment during impressive moments in videos.\n\nNike’s sales outlook cut and Bilibili’s announcement of “ah?” as the word of the year for 2023 are making headlines today.’$BILI2023-12-29T10:38:36.093Z
