” TikTok Emerges as a New Player in E-commerce, Attracting Millions of Shoppers\n\nTikTok, the popular social media app known for its short, entertaining videos, has recently made a foray into the world of e-commerce. With millions of users already trying on clothes and reviewing products on the platform, it was a natural step for TikTok to launch its own online marketplace. And the results have been impressive.\n\nScott McIntosh, a digital advertising executive and owner of the Cell Phone Seat business, was invited to sell his product on TikTok earlier this year. He was offered free shipping and discounts of up to 30%, and was paid full price for each sale. In return, he had to create product videos and post them on the platform. The results were astounding
” TikTok Emerges as a New Player in E-commerce, Attracting Millions of Shoppers\n\nTikTok, the popular social media app known for its short, entertaining videos, has recently made a foray into the world of e-commerce. With millions of users already trying on clothes and reviewing products on the platform, it was a natural step for TikTok to launch its own online marketplace. And the results have been impressive.\n\nScott McIntosh, a digital advertising executive and owner of the Cell Phone Seat business, was invited to sell his product on TikTok earlier this year. He was offered free shipping and discounts of up to 30%, and was paid full price for each sale. In return, he had to create product videos and post them on the platform. The results were astounding – his product received 50 million views and generated a record $10,000 in sales on the day after Cyber Monday.\n\nBut TikTok’s e-commerce efforts are not just limited to the US. The company has already launched online marketplaces in Southeast Asia and the UK, and in September, it launched the US version of TikTok Shop. This new feature combines the convenience of shopping on Amazon with the product discovery aspect of social media sites like Instagram.\n\nTikTok’s e-commerce venture is a threat to established players like Facebook and Amazon. While Facebook and Instagram serve mostly as digital billboards, TikTok’s average user spends 33 hours a month on the app, compared to just 1.4 hours for Amazon. And during the holiday season, more than 5 million new customers made purchases on TikTok.\n\n Amazon need not panic just yet. Many shoppers see a product on TikTok and then buy it on Amazon. Additionally, Amazon’s 173 million US Prime subscribers are known for their loyalty and fast delivery times. But TikTok’s success in the e-commerce space cannot be ignored, and Amazon is already innovating with features like shoppable videos and photos to keep up with changing consumer demands.\n\n TikTok’s emergence as a new player in e-commerce is a testament to its growing influence and popularity. With millions of users and a sticky app, it has the potential to become a major player in the industry.”$AMZN2023-12-15T06:08:34.723Z
