WiSA Technologies Partners with Sunplus for Advanced Audio SoC Development
$WISA
WiSA Technologies, Inc. (NASDAQ:WISA), a pioneer in wireless sound technology, has announced a strategic partnership with Sunplus Technology Co., Ltd. (TWSE: 2401), a leader in chip provision for multimedia and automotive applications. This collaboration aims to introduce a cutting-edge multichannel immersive audio System-on-a-Chip (SoC) specifically designed for the Atmos soundbar market. This initiative marks a significant step in addressing the growing demand for high-quality, immersive audio solutions in consumer electronics.
The partnership leverages WiSA’s intellectual property and Sunplus’s SPA300 line of SoCs to deliver superior audio experiences. Adam Wang, General Manager at Sunplus, emphasized the importance of integrating WiSA’s advanced audio software to provide soundbar customers with cost-effective yet high-quality immersive audio functionalities. The collaboration is set to simplify the design process for Atmos wireless soundbar applications, supporting configurations up to 7.1.4, thereby reducing integration costs significantly.
WiSA Technologies has been at the forefront of the wireless audio market, consistently recognizing and responding to the needs for multichannel audio solutions. Tony Parker, Vice President of Business Development and Strategy at WiSA, highlighted the synergy between the two companies, stating that Sunplus is an ideal partner to bring WiSA’s functionalities to the mainstream consumer market. The SPA300 SDK, expected to be available in early Q3, will enable soundbar manufacturers to easily access the decode protocol and design systems that maximize the potential of WiSA’s technology.
In addition to this partnership, WiSA Technologies continues to play a crucial role in the evolution of wireless audio standards. As a founding member of the Wireless Speaker and Audio Association, the corporation is committed to defining interoperability standards across the industry. This commitment is supported by collaborations with leading consumer electronics brands, which helps in promoting spatial audio technologies and enhancing the wireless sound experience for various forms of entertainment, including movies, music and gaming.
The headquarters of WiSA Technologies in Beaverton, OR, along with its global presence through teams in Taiwan, China, Japan, Korea and California, underscores the company’s international reach and dedication to innovation in the audio space. Meanwhile, Sunplus maintains a strong foothold in the industry with its extensive experience and technological advancements in multimedia processors, further facilitated by its offices across major Chinese cities. This partnership between WiSA Technologies and Sunplus is poised to set new standards in the audio industry, driving forward the capabilities and accessibility of immersive sound technologies. The market for enhanced audio solutions continues to expand, the collaboration is expected to play a pivotal role in shaping the future of home entertainment systems, providing consumers with unparalleled sound experiences that were once thought to be attainable only in professional settings.
