Lightspeed Commerce Forms Strategic Partnership With Myrtle Beach Golf Association
$LSPD
Lightspeed Commerce Inc. (TSX: LSPD), a leading commerce platform, has announced a strategic partnership with the Myrtle Beach Area Golf Course Owners Association (MBAGCOA). This collaboration aims to enhance the golfing experience at over 70 premium golf courses in Myrtle Beach, a globally renowned golf destination. Through this partnership, Lightspeed will integrate its retail and restaurant solutions with Omni Golf’s tee sheet technology, allowing golf facilities to personalize their operations and create memorable experiences for golfers. Matt Weliver, Director of Business Strategy for Lightspeed Golf, emphasized the company’s deep understanding of the Myrtle Beach market, built over nearly a decade. He highlighted how the company’s software capabilities and integration depth not only improve operational efficiency but also tailor the customer experience to individual needs and preferences.
This partnership aligns with the start of the golf season in Myrtle Beach and the inaugural Myrtle Beach Classic tournament, marking the first-ever PGA Tour event in the region. Tracy Conner, Executive Director of MBAGCOA, expressed confidence in Lightspeed’s technology and team, noting their dedication and expertise as crucial factors in choosing the company. This partnership underscores Lightspeed Golf’s commitment to providing top-tier technology solutions to the golf industry, enabling businesses to deliver superior services and drive growth. With Lightspeed Golf, operators can efficiently manage sales in the pro shop and online, elevate food and beverage offerings and integrate with industry-leading tools via a cloud-based, open API. Lightspeed Commerce, founded in Montréal, Canada, in 2005, powers businesses across retail, hospitality and golf sectors in over 100 countries.
The company’s one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. The cloud commerce solution unifies online and physical operations, multichannel sales, global payments, financial solutions and supplier network connections. The company serves some of the world’s best golf businesses, including Founders Group International, Landscapes Golf Management, KemperSports, TPC Myrtle Beach, Cape Kidnappers and Tobacco Road Golf Club. In recent times, Lightspeed has also introduced several innovative products and services aimed at increasing scalability through data-driven insights and improving customer experiences. These updates include margin-based pricing for retailers, enhanced order tracking with Apple Wallet and AI-powered configuration recommendations for hospitality.
These innovations are designed to help merchants better access their data, predict supply demands and create seamless customer experiences, ultimately saving time and reducing overhead costs. The MBAGCOA, founded in 1978, serves over 70 member golf courses within a 50-mile radius of Myrtle Beach. The association focuses on developing and coordinating policies, special projects and programs to advance operational initiatives and promote the welfare of course owners and managers. The MBAGCOA also supports and grows the game of golf through initiatives like the Myrtle Beach Golf Passport, which provides affordable golf experiences for residents and second homeowners. The Passport program funds scholarships for Coastal Carolina University’s PGA Golf Management program and supports Project Golf, which aims to grow the sport by focusing on veterans, disabled veterans, underserved youth and newcomers to the game.
Lightspeed’s recent product updates for Q4 include several new features aimed at enhancing retail and hospitality operations. For retailers, Lightspeed introduced margin-based pricing, tools to identify stockouts and enhanced order tracking with Apple Wallet. For the hospitality sector, major enhancements to the Order Anywhere platform and new third-party software integrations were launched. These updates aim to help merchants scale, optimize and personalize the customer experience, driving customer loyalty and increasing sales. Lightspeed Commerce’s strategic partnership with the MBAGCOA and its recent product innovations highlight the company’s commitment to providing world-class technology solutions to the golf industry and beyond. By integrating advanced retail and restaurant solutions with Omni Golf’s tee sheet technology, Lightspeed aims to enhance the golfing experience in Myrtle Beach and support the region’s next phase of growth. The firm’s continuous innovation in retail and hospitality further demonstrates its dedication to helping merchants scale and provide exceptional customer experiences.
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