Iconic chip company Pringles just revealed a new high-end collab

Pringles partnered with The Caviar Co. for a limited edition mash-up. The ‘Crisps and Caviar Collection’ will combine the iconic chips with The Caviar Co.’s two types of caviar: Classic White Sturgeon and Smoked Trout Roe. Customers can choose from three kit offerings priced at $49, $110 and $140. The collab was born from a viral TikTok trend where users topped Pringles with a dollop of caviar.