How Nespresso is rivaling Keurig in the U.S.

The past decade has seen the rise of single-serve coffee in the U.S. Keurig controls the U.S. coffee pod market with analysts estimating it to have nearly triple the sales of its biggest competitor, Nestlé Nespresso. Internationally, however, Nespresso sits on top with more than $7 billion in sales last year. The single-serve giants are especially vying for control of the youngest generation of coffee drinkers with increased options for specialty and iced drinks.