How Amazon is breaking into car sales with Hyundai

Amazon is piloting a program to allow dealers to sell cars through Amazon’s website. The plan is to ultimately offer Amazon customers the same experience they have buying just about everything else. The program will begin with Hyundai vehicles but will open to other brands before the end of 2024. But selling cars online poses challenges – such as valuing trade-ins and complying with regulations. Among dealers, the project has inspired enthusiasm, skepticism and fear.