Deckers Brands Unveils Innovative Spring-summer 2025 Collection And Expands Global Footprint
$DECK
Deckers Brands (NYSE:DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, has recently launched its highly anticipated Spring-Summer 2025 collection. This new lineup, introduced under the Teva® division, is specifically designed to enhance outdoor adventures, emphasizing the brand’s commitment to functional performance across various environments.
Highlighting the launch, Teva® introduced the Grandview Max Sandal, Grandview Max GTX and Grandview Max Vent, all tailored to meet the demands of trail enthusiasts with advanced features like the Universal Heel Lock System and Vibram® Megagrip outsoles for superior traction and stability. In addition to trail-focused footwear, Teva® also expanded its offerings for water activities with the introduction of the Hydratrek Sandal CT. This model is designed with a closed-toe structure, quick-dry upper and Sticky Spider Rubber® outsole to enhance grip and comfort in aquatic environments.
For campers, the ApreTrail Slide presents a floatable sandal option. The launch also marked the debut of the Aventrail Shoe and Aventrail R2T. These innovations underscore Teva’s dedication to merging performance with style and sustainability, as evidenced by the use of waterless dying techniques in the new Hurricane XLT2 Sunscape model, which reduces water and energy consumption.
Furthering its commitment to environmental stewardship and community engagement, Teva® has partnered with Leave No Trace, an organization dedicated to promoting responsible outdoor recreation. As part of this collaboration, Teva® has pledged a donation of $100,000 to support the organization’s efforts to educate and empower individuals to protect natural spaces. Deckers Brands’ strategic initiatives extend beyond product innovation.
The company’s robust direct-to-consumer (DTC) platform continues to show significant growth, with a 17.9% increase in DTC net sales reaching $1.01 billion in the fiscal third quarter. This growth is supported by digital sales and the expansion of flagship stores, enhancing brand visibility and consumer engagement. Internationally, Deckers is making considerable strides, particularly with the HOKA brand, which is experiencing rapid adoption globally.
This international expansion is a key component of the company’s strategy to diversify its market presence. With a debt-free balance sheet and substantial cash reserves, which stood at $2.24 billion as of December 31, 2024. The strategic focus on product innovation, environmental responsibility and global market expansion is set to drive Deckers a key player in the global footwear and apparel industry.
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