Here’s why Constellation Brands bet big on Modelo and beat Bud Light

Constellation Brands, which owns the U.S. licensing rights to Mexican beers like Modelo, Corona, Victoria and Pacifico is on fire. For the first time in 22 years, Modelo Especial beat out Bud Light as the country’s top-selling beer in May. Constellation reported revenue of $2.5 billion in the quarter ending May 31, a 6.4% increase from the same quarter last year. The company’s beer business delivered double-digit net sales growth of 11%.