How China became KFC’s most important market

KFC is one of the world’s largest fast food chains with more than 29,000 restaurants and a new location opening every three and a half hours. But while much of the brand’s early success came from the U.S., today the majority of its growth is in China. The first KFC franchise opened in Salt Lake City in 1952 but the chain didn’t get its start in China until 1987. A leg up on the competition and an infusion of Chinese characteristics into the menu were key to its early success in China.