Meta Platforms, Inc. (NASDAQ:META) Accelerates Innovation in Artificial Intelligence and Digital Advertising

$META

Meta Platforms, Inc. (NASDAQ: META) continues to lead the way in artificial intelligence (AI) and digital advertising, reinforcing its dominance in two of the most transformative sectors in the tech industry. These innovations are attracting higher ad spend across Meta’s platforms, solidifying its position in the highly competitive digital advertising space.

Llama 4, its latest large language model, in April 2025. This next-generation AI model is expected to introduce major enhancements, enabling AI agents to complete complex, multi-step tasks more effectively. The rollout of Llama 4 will coincide with Meta’s highly anticipated LlamaCon AI Conference, scheduled for April 29, further demonstrating the company’s leadership and commitment to advancing AI capabilities.

Its performance in Q4 2024, reporting $48.4 billion in revenue, a 21% increase year-over-year, and earnings per share (EPS) of $8.02, up 50% from the previous year. As Meta expands its AI initiatives, it faces competition from other tech giants and global economic headwinds, including evolving trade policies and regulatory challenges.

In response, Meta plans to invest between $60 billion and $65 billion in infrastructure during 2025, focusing on building out its proprietary AI technology and reducing reliance on external solutions. These strategic investments are designed to strengthen Meta’s in-house capabilities and maintain its edge in the AI and digital advertising markets.

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