MINISO Group Holding’s Financial Performance And Strategic Developments In 2024

$MNSO

MINISO Group Holding Limited (NYSE:MNSO), a global value-focused retailer, closed 2024 with a revenue for the year approximately of $2.33 billion, reflecting a 22.8% year-over-year increase. This growth was driven in part by an 18.3% rise in the average number of stores, reinforcing the brand’s momentum in scaling its global footprint.

A standout contributor to this performance was the overseas segment of the MINISO brand, which saw a 41.9% revenue increase. The surge points to growing international demand for MINISO’s curated mix of design-led, affordable products. Net income for the year rose by 4.8%, reaching $361 million. However, the profit margin slightly narrowed to 15%, compared to 16% in the previous year.

By year-end, MINISO operated 7,780 stores worldwide, having added 1,219 net new locations during 2024. The overseas store count surpassed 3,000, underscoring the company’s success in penetrating new geographies and reinforcing its strategy to scale internationally. These achievements were supported by a product strategy centered on licensed intellectual property and in-house design, which continues to resonate with a broad global consumer base.

MINISO’s commitment to environmental, social, and governance (ESG) standards has also gained recognition. The company improved its MSCI ESG rating for the third consecutive year, now holding an “AA” grade—highlighting its alignment with sustainability trends and growing appeal among environmentally conscious audiences.

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