Ping An Insurance Upholds Top Brand Status Amidst Strategic Growth
In a remarkable achievement, Ping An Insurance (Group) Company of China, Ltd. has been named China’s Most Valuable Insurance Brand for the eighth year in a row by Brand Finance, a respected brand valuation consultancy. The latest Global 500 Report estimates Ping An’s brand value at a staggering US$44.36 billion. This prestigious recognition places the enterprise 31st among the world’s most valuable brands, second in the insurance category and sixth within the global financial sector.
Over the past year, Ping An has successfully steered through a challenging external environment, upholding its brand promise of “Expertise makes life simple.” The enterprise’s steadfast adherence to its “integrated finance + healthcare” strategy has played a pivotal role in preserving its brand value. This approach has enabled the expansion of comprehensive financial services within various ecosystems, offering customers a seamless and cost-effective experience. As of September 2023, Ping An proudly serves nearly 230 million retail customers, with an average of 2.99 contracts per customer, showcasing its customer-centric philosophy and the robustness of its integrated services ecosystem.
The firm’s performance metrics reflect its strategic focus and growth trajectory. With an operating profit attributable to shareholders of RMB112.48 billion and an impressive annualized operating return on equity of 16.7%, Ping An has demonstrated consistent progress. The net assets attributable to shareholders have exceeded the RMB900 billion threshold. This strategic approach has not only fostered deeper customer relationships but has also seen nearly 64% of its financial services retail customers engage with the healthcare ecosystem.
Ping An’s dedication to corporate social responsibility aligns with its goals for societal progress and commitment to high-quality sustainable development. The institution has proactively adopted leading international corporate governance practices and has seamlessly integrated ESG principles into its management framework. For the second consecutive year, Ping An has been awarded an ‘A’ rating from MSCI ESG Ratings, affirming its leadership status in the Asia Pacific insurance industry. Since its inception in 2018, the Ping An Rural Communities Support program has invested heavily in rural industrial revitalization, underlining the firm’s dedication to national development. The enterprise’s focus on creating long-term, stable and sustainable value for customers, employees, shareholders and society is at the heart of its mission to become a world-leading provider of integrated finance and healthcare services.
Ping An Insurance’s sustained recognition as China’s Most Valuable Insurance Brand is a testament to its successful execution of a customer-centric and socially responsible strategy. The seamless integration of finance and healthcare services has not only elevated the customer experience but has also significantly contributed to the firm’s robust brand value and societal impact.
Source link
