Progress Unveils Cutting-edge AI Tools In Sitefinity To Revolutionize Digital Content Creation

$PRGS
Progress (NASDAQ:PRGS) has recently announced significant enhancements to its Sitefinity content management platform, marking a substantial leap in digital experience capabilities. On April 10, 2025, the Burlington, Massachusetts-based company unveiled the latest iteration of its Sitefinity platform, which now includes innovative AI features such as AI-powered media search, advanced translation capabilities and intelligent content optimization. These features are set to streamline workflow, improve accuracy and boost engagement, addressing the increasing demands of today’s AI-driven market landscape.
Loren Jarrett, EVP & GM of Digital Experience at Progress, emphasized the transformative impact of AI on digital content creation. “AI is revolutionizing what is possible in creating digital content and experiences,” Jarrett stated. He highlighted that organizations not leveraging these capabilities might find themselves at a competitive disadvantage.
Sitefinity is positioned at the forefront of this innovation, providing tools that help marketers, developers and content teams deliver superior digital experience: Embeds AI within the platform, allowing users to utilize GenAI-powered functions such as content summarization, writing improvement, message personalization and tag generation. Users can now search for images using natural language descriptions, which facilitates quicker and more intuitive access to appropriate visuals. Azure AI Translator Integration: This integration enhances translation accuracy and efficiency, eliminating the need for manual workflows or external tools.
The platform allows for exporting a comprehensive set of marketing data in Parquet format to external BI tools or data lakes for advanced analysis and application of custom AI models. Kathleen Trainor, Executive Director at Tourism Barrie, shared her enthusiasm for the new features, noting that Progress’s commitment to continuous innovation has significantly benefited her team. “The partnership, relationship and collaboration speak volumes,” Trainor remarked, expressing satisfaction with the platform and no inclination to switch.
Celebrating two decades of innovation, Sitefinity has evolved into a modern cloud-based, AI-powered CMS that is among the first to offer integrated multi-technology front-end hosting through its support of Next.js. This capability provides businesses with enhanced flexibility, upgradeability and extensibility. Sitefinity 15.3 is now available, marking a significant milestone in the evolution of content management systems and setting a new standard for enterprise-grade digital experience platforms. The latest enhancements to the Sitefinity platform by Progress are set to redefine how digital content is created and managed.
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