‘Roku (ROKU) Stock Downgraded to Sell by Seaport Research Partners\n\nRoku (ROKU) stock has received a downgrade from “Neutral” to “Sell” by Seaport Research Partners, with a price target of $75 per share. This comes as the company faces competition from streaming giants Netflix (NFLX) and Disney+ (DIS), as well as a general decline in media spending.\n\nSenior Analyst David Joyce from Seaport Research Partners joins Yahoo Finance to discuss his thoughts on Roku’s future performance. Joyce expresses concern about the company’s ad growth, which seems to be lagging behind the digital video industry. He predicts a growth of only 9% this quarter and next year, while the rest of the market is expected to grow by 12-13%. This could be due to a soft upfront market and delays in media and entertainment advertising caused by the writers and actors strike earlier this year.\n\nJoyce believes that Roku still has a strong position in the market and a viable business model. He cautions that the company’s valuation and enthusiasm may have peaked, as competitors like Netflix and Disney+ are gaining ground in the advertising space. Amazon Prime Video’s foray into video advertising is also a potential threat.\n\nIn a recent interview with Yahoo Finance, Joyce stated, “Roku is facing stiff competition from streaming giants like Netflix and Disney+, as well as a decline in media spending. This has led us to downgrade the stock to ‘Sell’ with a price target of $75 per share.”\n\nJoyce also expressed concern about Roku’s ad growth, stating that it is lagging behind the rest of the digital video industry. He predicts a growth of only 9% this quarter and next year, while the rest of the market is expected to grow by 12-13%. This could be due to a soft upfront market and delays in media and entertainment advertising caused by the writers and actors strike earlier this year.\n\nJoyce believes that Roku still has a strong position in the market and a viable business model. He cautions that the company’s valuation and enthusiasm may have peaked, as competitors like Netflix and Disney+ are gaining ground in the advertising space. Amazon Prime Video’s foray into video advertising is also a potential threat.\n\n Roku (ROKU) stock has been downgraded to “Sell” by Seaport Research Partners with a price target of $75 per share. The company is facing stiff competition from streaming giants like Netflix and Disney+, as well as a decline in media spending. Senior Analyst David Joyce expresses concern about Roku’s ad growth, which is lagging behind the rest of the digital video industry. Joyce believes that Roku still has a strong position in the market and a viable business model. He cautions that the company’s valuation and enthusiasm may have peaked, as competitors like Netflix and Disney+ are gaining ground in the advertising space.’