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Xpeng Cuts Prices on G6 SUV to Maintain Sales Momentum in Crowded Chinese EV Market\n\nChinese electric-vehicle (EV) maker Xpeng has announced a 5% price cut on its bestselling G6 sport-utility vehicle (SUV) in an effort to maintain strong sales in the highly competitive Chinese EV market. This move comes as the market becomes increasingly crowded with over 200 players, putting pressure on EV makers to address concerns of overcapacity and stem losses.\n\nThe Guangzhou-based company has lowered the starting price of the G6 by 10,000 yuan (US$1,400) to 199,900 yuan, effective until the end of this month. This follows a similar campaign by BYD, the world’s largest EV maker, which offered discounts of up to 20,000 yuan on its Han-branded EV sedan and at least 5,000 yuan on its Dynasty series EVs.\n\nXpeng’s price reduction is seen as a strategic move to attract customers in a market where competition is intensifying. New players like Xiaomi and Baidu are offering smart EVs to lure wealthy motorists away from established players like Xpeng, BYD, and Nio. This has prompted EV makers to innovate and adapt in order to stay ahead in this rapidly growing industry.\n\nXpeng has seen impressive sales volume with the G6 SUV, which was launched in July and has been a major contributor to the company’s all-time high sales of 20,041 units in November. The G6 is equipped with Xpeng’s Navigation Guided Pilot (X NGP) software, which allows for limited autonomous driving in major Chinese cities. This feature, similar to Tesla’s Full Self-Driving (FSD) system, has not yet been approved by Chinese authorities and is not available on Tesla vehicles sold in the country.\n\n The Chinese EV market is on track to meet its ambitious sales target, with a record 940,000 units delivered in November and a 35% year-on-year increase in wholesale deliveries through the first 11 months of the year. The China Passenger Car Association (CPCA) forecasts a total of 8.5 million pure electric and plug-in hybrid cars to be delivered in 2024, a 31.1% increase from last year.\n\nIn a Xpeng’s price reduction on the G6 SUV is a strategic move to maintain its strong sales momentum in a highly competitive Chinese EV market.

” Xpeng Cuts Prices on G6 SUV to Maintain Sales Momentum in Crowded Chinese EV Market\n\nChinese electric-vehicle (EV) maker Xpeng has announced a 5% price cut on its bestselling G6 sport-utility vehicle (SUV) in an effort to maintain strong sales in the highly competitive Chinese EV market. This move comes as the market becomes increasingly crowded with over 200 players, putting pressure on EV makers to address concerns of overcapacity and stem losses.\n\nThe Guangzhou-based company has lowered the starting price of the G6 by 10,000 yuan (US$1,400) to 199,900 yuan, effective until the end of this month. This follows a similar campaign by BYD, the world’s largest EV maker, which offered discounts of up to 20,000 yuan on its Han-branded EV sedan and at least 5,000 yuan on its Dynasty series EVs.\n\nXpeng’s price reduction is seen as a strategic move to attract customers in a market where competition is intensifying. New players like Xiaomi and Baidu are offering smart EVs to lure wealthy motorists away from established players like Xpeng, BYD, and Nio. This has prompted EV makers to innovate and adapt in order to stay ahead in this rapidly growing industry.\n\nXpeng has seen impressive sales volume with the G6 SUV, which was launched in July and has been a major contributor to the company’s all-time high sales of 20,041 units in November. The G6 is equipped with Xpeng’s Navigation Guided Pilot (X NGP) software, which allows for limited autonomous driving in major Chinese cities. This feature, similar to Tesla’s Full Self-Driving (FSD) system, has not yet been approved by Chinese authorities and is not available on Tesla vehicles sold in the country.\n\n The Chinese EV market is on track to meet its ambitious sales target, with a record 940,000 units delivered in November and a 35% year-on-year increase in wholesale deliveries through the first 11 months of the year. The China Passenger Car Association (CPCA) forecasts a total of 8.5 million pure electric and plug-in hybrid cars to be delivered in 2024, a 31.1% increase from last year.\n\nIn a Xpeng’s price reduction on the G6 SUV is a strategic move to maintain its strong sales momentum in a highly competitive Chinese EV market.”$XPEV2023-12-27T17:20:18.855Z

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